Lowcals is a brand and lifestyle movement that originated in 2014. A group of friends - all with different upbringings and backgrounds came together at a Calgary College (SAIT) - all there for the same reason. Or at least, what we thought was our reason. With little to no direction in life at the time, it quickly became clear that our passion united us into something much bigger than ourselves. An original effort to distance ourselves from the negative views and opinions of society quickly turned into a movement to overcome those opinions. Lowcals is a movement of like-minded individuals dedicated to following our dreams without abiding to negative influence or opinion. Perception is reality, and success starts in the mind. When you surround yourself with positive people and productive ideas - amazing things start to happen. If you stand by anything that we do, you are already considered a part of the Movement.